...evoke emotion from the viewer, making them want to visit you. Have you ever viewed a picture of a beautiful white sand beach, the crystal blue waters gently lapping the coast line and in your mind, you found yourself sitting on that beach being basked in the warm sunlight? Can you feel that? We can too. And the photos you use to represent your winery via social media should do just that. A photo is worth 1,000 words, right? Well, a great photo is worth 1,000 emotions too. Invest in quality photos of your winery, capture the energy of your guests, share the excitement of making hand-crafted wines and make the viewer FEEL as if they were there. Photos sell. #recordbreakingyear