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Category Archives: Tools and Tips

Dear Tasting Room Server...

Dear Tasting Room Server, Absolutely nothing can happen at your winery without you. You are the face that greets every guest as they enter your doors

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Dear Tasting Room Manager...

The true unsung hero of the winery. You are at the center of it all and you handle it with grace, dignity, and always with a smile. You are the fearle

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Dear Wine Club Manager...

You are amazing! Managing a wine club is not an easy task and you are doing a great job and your bosses, those hundred, if not thousands of wine club

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You Gotta Love...A Wine that...

 ...makes you feel like you’ve come home.Can wine really evoke an emotion? We give that a resounding yes. I mean, can’t you remember drinking Ora

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You Gotta Love...Social Posts that...

...evoke emotion from the viewer, making them want to visit you. Have you ever viewed a picture of a beautiful white sand beach, the crystal blue wate

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You Gotta Love...A Website that is...

 ...fluid, constantly changing and always up to date. Building a website is a major undertaking as you carefully plan and construct content that

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You Gotta Love...A Winery that values....

...a well-designed and executed email marketing campaign. Communication, Communication, Communication – this should be your winery’s marketing mantra.

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You Gotta Love...A Tasting Room Manager...

...who pays attention to metrics. The only way to know where your winery is heading is to track where you have been. A Tasting Room Manager that is us

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You Gotta Love...A Marketing Manager...

 ...who knows how to effectively respond to social media comments. Your guests are using social media, snapping photos of their adventures, telli

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You Gotta Love...A Wine Club Manager...

 ...who knows how to manage attrition. Acquiring new wine club members is important to a winery’s success, but keeping those members is vital. A

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You Gotta Love...An Online Store...

...that’s updated with new and relevant products and promotion. Did you know Nordstrom changes their window display at least every 2 weeks? Why? Becau

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You Gotta Love...A Janitor who...

 ...feels just as important as the winery owner. The best job in the world is the job that you look forward to going to on your days off. The job

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You Gotta Love...A Winemaker who...

 …shows up in the Tasting Room to engage with guests. Let’s be honest, the real rock stars of our industry are the winemakers. They are the maste

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You Gotta Love...An Owner who inspires, encourages, & acknowledges...

It takes a village, right? Of course, and a winery’s village consists of your entire staff, from the winemaker and management team right down to the b

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You Gotta Love. . . A Tasting Room Server who...

...is passionate about your winery’s story and believes in your vision. We have said it before and we will say it a thousand times again…it’s your st

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Resolution #7 - Launch a Training Program for Staff

The most important commodity your winery has is the people who work with you. Your sales and management team are the backbone of your everyday operati

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Resolution #6 - Know Your Metrics

There is an old English proverb that states “look back to where you have been, for a clue to where you are going”. Where was your winery 5 years ago,

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Resolution #5 - Utilize Social Media to Engage Guests

Approximately 1 billion people use Facebook each day and over 600 million use Instagram each month. Not only are your guest using social media, but th

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Resolution #4 - Host More Wine Club Member Events

Wine club memberships are the backbone of any successful winery and with so many clubs to choose from, it’s no longer about just the wines. Consumers

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Resolution #3 - Run Online Promotions to Increase Your Webstore Sales

Working with many wineries over the years has given us a cheat sheet to success in the wine industry. Providing you with these keys to success is an i

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Resolution #2 - Build a Relationship with Your Carrier

Shipping. The single word that sends chills through wine club managers across the nation. It’s expensive, difficult to track fees, can be a hassle, bu

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Resolution #1 - Be the Best Club on the Block

We’ve all been in this business long enough to know every January it’s not uncommon to see an increase in cancellations for your club memberships. Hol

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Google's New Search Algorithms: Mobile Sites Are a Must!

 Google is constantly changing its analytics, making securing optimal site performance an ongoing effort. It was recently announced tha

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Direct Shipping Simplified: How to Avoid the Pitfalls

Direct shipping laws. A phrase that can incite groans and anxiety in winery owners across the U.S. "Dry laws" are enough to trip up the most business

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6 Tactical Ways Xüdle Can Assist With Your Winery's Marketing Efforts

                                          

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The Four P's of Using Facebook & Twitter to Promote Your Winery's Online Store

We all know that Facebook is the perfect medium for viewing an endless stream of baby pictures, and Twitter is ideal for using hashtags and reading ce

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Holiday Planning - The Go-To Guide For Preparing Your Webstore For the Holidays

In the words of Benjamin Franklin "If you fail to plan, you plan to fail." Taking advantage of the spirit of giving is a great way to increase sales,

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Cart Abandonment - How To Capture Every Sale

Every time I hear the words "cart abandonment" I envision a grocery store cart filled to the brim sitting by itself in the middle of the store, abando

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The Importance of Claiming Your Google Business Listing

According to Google, 20% of searches are related to finding a place or the location of a business. Considering the millions of searches every day, thi

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Improve your Email Campaigns in 4 Easy Steps

In today's world of RSS, Social Media, SMS and PPC you'd think email marketing has fallen by the wayside.  On the contrary, according to Campaign

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Using Google Analytics to Track your Ecommerce Sales

At Xüdle our goal is to provide your winery with metrics and customer data that you can use to make educated decisions.  We provide this informat

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Image SEO - Improve your rankings

For wineries, competing for website ranking against your neighbors can be difficult. Just as you take the time to make sure your web content is keyw

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Google's New Search Algorithms: Mobile Sites Are a Must!

Google is constantly changing its analytics, making securing optimal site performance an ongoing effort. It was recently announced that Google will be

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Is Your Website Really Secure?

Domain and website security is a crucial topic that is often overlooked. You may think that you are being cautious when it comes to running your winer

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